UX/UI Design
app Redesign
Your free all-access pass to PFL.
Anytime, anywhere.
Your free all-access pass to PFL.
Anytime, anywhere.
Your free all-access pass to PFL.
Anytime, anywhere.
Providing the most real-time and expansive Professional Fighters League content, news, and information offering. Watch free fights year-round featuring MMA’s most exciting fighters
Providing the most real-time and expansive Professional Fighters League content, news, and information offering. Watch free fights year-round featuring MMA’s most exciting fighters
About App
As the Professional Fighters League (PFL) prepared to revamp its direct-to-consumer platform in 2025, we faced the challenge of turning PFL’s bold vision into reality.
Beyond delivering a reliable streaming service, we were tasked with enabling a deeply interactive, personalized, and data-driven fan experience, meeting a series of ambitious goals that would define the next chapter of PFL’s digital evolution
As the Professional Fighters League (PFL) prepared to revamp its direct-to-consumer platform in 2025, we faced the challenge of turning PFL’s bold vision into reality.
Beyond delivering a reliable streaming service, we were tasked with enabling a deeply interactive, personalized, and data-driven fan experience, meeting a series of ambitious goals that would define the next chapter of PFL’s digital evolution.
As the Professional Fighters League (PFL) prepared to revamp its direct-to-consumer platform in 2025, we faced the challenge of turning PFL’s bold vision into reality.
Beyond delivering a reliable streaming service, we were tasked with enabling a deeply interactive, personalized, and data-driven fan experience, meeting a series of ambitious goals that would define the next chapter of PFL’s digital evolution.
Design Process
1st Week
1st Week
1st Week
Research &
Ideation
Research &
Ideation
Research &
Ideation
2nd Week
2nd Week
2nd Week
Wireframing
Wireframing
Wireframing
3rd Week
3rd Week
3rd Week
User testing
& Revisions
User testing
& Revisions
User testing
& Revisions
4th Week
4th Week
4th Week
Final Ui Design
Final Ui Design
Final Ui Design
Problem and Solution
Problem
PFL's existing app was built on ViewLift's standard template—functional, but generic. For a league trying to differentiate itself from UFC and Bellator, the digital experience felt like an afterthought:
The app looked like every other streaming service—no distinctive PFL brand identity
Fight discovery was buried: users had to dig through menus to find upcoming events or understand the season structure
Fighter profiles were bare-bones text pages with no stats, records, or narrative context
The unique PFL format (regular season → playoffs → championship) was completely unexplained, confusing new fans
2.9-star app store rating with complaints about navigation, crashes, and 'feeling cheap
Solution
A one-stop destination for fans to experience the entire PFL universe — live fights, tune-in information, review / preview content, stats / schedules, and fighter information — all in one seamless, streamlined platform.
Visual Redesign
Solution
PFL fans can now visualize advanced fighter statistics, career insights and personalized content on the new custom fighter roster and profiles.
Usability Improvement
Problem
PFL's existing app was built on ViewLift's standard template—functional, but generic. For a league trying to differentiate itself from UFC and Bellator, the digital experience felt like an afterthought:
The app looked like every other streaming service—no distinctive PFL brand identity
Fight discovery was buried: users had to dig through menus to find upcoming events or understand the season structure
Fighter profiles were bare-bones text pages with no stats, records, or narrative context
The unique PFL format (regular season → playoffs → championship) was completely unexplained, confusing new fans
2.9-star app store rating with complaints about navigation, crashes, and 'feeling cheap
Solution
A one-stop destination for fans to experience the entire PFL universe — live fights, tune-in information, review / preview content, stats / schedules, and fighter information — all in one seamless, streamlined platform.
Visual Redesign
Solution
PFL fans can now visualize advanced fighter statistics, career insights and personalized content on the new custom fighter roster and profiles.
Usability Improvement
Problem
PFL's existing app was built on ViewLift's standard template—functional, but generic. For a league trying to differentiate itself from UFC and Bellator, the digital experience felt like an afterthought:
The app looked like every other streaming service—no distinctive PFL brand identity
Fight discovery was buried: users had to dig through menus to find upcoming events or understand the season structure
Fighter profiles were bare-bones text pages with no stats, records, or narrative context
The unique PFL format (regular season → playoffs → championship) was completely unexplained, confusing new fans
2.9-star app store rating with complaints about navigation, crashes, and 'feeling cheap
Solution
A one-stop destination for fans to experience the entire PFL universe — live fights, tune-in information, review / preview content, stats / schedules, and fighter information — all in one seamless, streamlined platform.
Visual Redesign
Solution
PFL fans can now visualize advanced fighter statistics, career insights and personalized content on the new custom fighter roster and profiles.
Usability Improvement
Designs
