UX/UI Design
app Redesign
Your free all-access pass to PFL.
Anytime, anywhere.
Your free all-access pass to PFL.
Anytime, anywhere.
Your free all-access pass to PFL.
Anytime, anywhere.
Providing the most real-time and expansive Professional Fighters League content, news, and information offering. Watch free fights year-round featuring MMA’s most exciting fighters
Providing the most real-time and expansive Professional Fighters League content, news, and information offering. Watch free fights year-round featuring MMA’s most exciting fighters
About App
As the Professional Fighters League (PFL) prepared to revamp its direct-to-consumer platform in 2025, we faced the challenge of turning PFL’s bold vision into reality.
Beyond delivering a reliable streaming service, we were tasked with enabling a deeply interactive, personalized, and data-driven fan experience, meeting a series of ambitious goals that would define the next chapter of PFL’s digital evolution
As the Professional Fighters League (PFL) prepared to revamp its direct-to-consumer platform in 2025, we faced the challenge of turning PFL’s bold vision into reality.
Beyond delivering a reliable streaming service, we were tasked with enabling a deeply interactive, personalized, and data-driven fan experience, meeting a series of ambitious goals that would define the next chapter of PFL’s digital evolution.
As the Professional Fighters League (PFL) prepared to revamp its direct-to-consumer platform in 2025, we faced the challenge of turning PFL’s bold vision into reality.
Beyond delivering a reliable streaming service, we were tasked with enabling a deeply interactive, personalized, and data-driven fan experience, meeting a series of ambitious goals that would define the next chapter of PFL’s digital evolution.
Design Process
1st Week
1st Week
1st Week
Research &
Ideation
Research &
Ideation
Research &
Ideation
2nd Week
2nd Week
2nd Week
Wireframing
Wireframing
Wireframing
3rd Week
3rd Week
3rd Week
User testing
& Revisions
User testing
& Revisions
User testing
& Revisions
4th Week
4th Week
4th Week
Final Ui Design
Final Ui Design
Final Ui Design
Problem and Solution
Problem
The league set out to evolve its digital experience while staying true to its fan-first DNA and leadership in MMA innovation. The opportunity was not just to build another content platform, but to deliver a best-in-class digital product that strengthens emotional connection, clarifies the league’s unique structure, and scales with a growing global audience.
JOHN MARTIN
CEO OF PFL
Solution
A one-stop destination for fans to experience the entire PFL universe — live fights, tune-in information, review / preview content, stats / schedules, and fighter information — all in one seamless, streamlined platform
Visual Redesign
Solution
PFL fans can now visualize advanced fighter statistics, career insights and personalized content on the new custom fighter roster and profiles
Usability Improvement
Problem
The league set out to evolve its digital experience while staying true to its fan-first DNA and leadership in MMA innovation. The opportunity was not just to build another content platform, but to deliver a best-in-class digital product that strengthens emotional connection, clarifies the league’s unique structure, and scales with a growing global audience.
JOHN MARTIN
CEO OF PFL
Solution
A one-stop destination for fans to experience the entire PFL universe — live fights, tune-in information, review / preview content, stats / schedules, and fighter information — all in one seamless, streamlined platform
Visual Redesign
Solution
PFL fans can now visualize advanced fighter statistics, career insights and personalized content on the new custom fighter roster and profiles
Usability Improvement
Problem
The league set out to evolve its digital experience while staying true to its fan-first DNA and leadership in MMA innovation. The opportunity was not just to build another content platform, but to deliver a best-in-class digital product that strengthens emotional connection, clarifies the league’s unique structure, and scales with a growing global audience.
JOHN MARTIN
CEO OF PFL
Solution
A one-stop destination for fans to experience the entire PFL universe — live fights, tune-in information, review / preview content, stats / schedules, and fighter information — all in one seamless, streamlined platform
Visual Redesign
Solution
PFL fans can now visualize advanced fighter statistics, career insights and personalized content on the new custom fighter roster and profiles
Usability Improvement
Designs
